For Father’s Day, we launched a regional campaign for Mercado Libre, Latam’s #1 e-commerce platform. The fun part? When you start doing “dad stuff” — picking up his habits, knowing his tastes, and basically becoming him — you finally know exactly what to get him on Mercado Libre.

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ECD: Seba Regiani CD: Andrea Auz ACD:Doab Choudhuri CW: Majo López AD:Ale Jiménez